Saturday, August 9, 2014

Share the good stories

I have been a fan of the way the National Theatre of Scotland uses social media for a long time.  It started when I saw Black Watch at the Sydney Festival, and then looked them up online to find more about their work. This recent storify is very interesting because they have very deliberately put a neutral/negative comment at the start, and then followed it up with positive ones.  They could have chosen to to leave out a comment that said "bit disappointed", but they didn't - and I am impressed by that.

As an aside I am also a fan of the National Theatre of Scotland as the two productions I have seen (both thanks to Sydney Festval), Black Watch and Beautiful burnout have been incredible.

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